The Walt Disney Company is set to announce a significant Artificial Intelligence (AI) initiative that aims to revolutionize its creative output by focusing on post-production and visual effects (VFX), according to sources familiar with the company’s plans. This initiative reportedly involves hundreds of Disney personnel and could extend to specific aspects of parks and experiences, although not in customer-facing areas.
This move highlights Disney’s commitment to integrating technology, building on a legacy of innovation. As Walt Disney himself envisioned, technology can enhance storytelling’s power. CEO Bob Iger echoed this sentiment, emphasizing AI’s potential not as a disruptive force, but as a tool to enhance storytelling and broaden audience reach.
In addition to the transformative potential within VFX, Disney’s AI efforts align with industry trends. Disney joins studios like Lionsgate, which recently partnered with AI platform Runway to support pre- and post-production workflows, potentially speeding up processes and enabling greater creative exploration. By leveraging the extensive data collected across its varied platforms and experiences, Disney is uniquely positioned to drive advancements that could benefit every corner of its entertainment empire.
Moreover, Iger highlighted that the company would focus on optimizing technology’s role without undermining its creative community. As Disney continues to explore AI’s role in areas like visual effects and immersive experiences, it stands as a major player in the digital transformation of Hollywood.
Disney’s commitment to responsibly adopting AI technology across its operations, from its theme parks to Disney+, marks an industry shift, with the potential to set new standards. For more about Disney’s endeavors and mission, visit their official site.